Paragon Gourmet Food & Wine Paid Product Buyers/Subscribers Database

The PARAGON Gourmet Food & Wine Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active 12 month buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased a gourmet food and/or wine product and has also paid for subscriptions to gourmet food and/or wine publications, with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

Segments
9,281,296  Total Universe / Base Rate$100.00 /M
5,986,436  Online Transactions in Past 12 Months$10.00 /M
4,984,056  6 Month Hotline - Total Count$10.00 /M
2,431,700  3 Month Hotline - Total Count$15.00 /M
1,252,975  1 Month Hotline - Total Count$20.00 /M
 
media type
Consumer
source
Direct response buyers of mail order products who are also subscribers to paid publications
geography
USA
maintenance
Market Entry 01/26/2011
New to Manager 01/26/2011
Counts Through 2/29/2020
data card maintenance
New to NextMark System 01/23/2011
Last data card update 3/15/2020
Next data card update 4/15/2020
Data card update frequency MONTHLY
Description
The Paragon Gourmet Food & Wine Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased a gourmet food and/or wine product and has also paid for subscriptions to gourmet food and/or wine publications within the previous 12 months with many spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
  • All records are BOTH buyers AND subscribers
  • All records have two or more known transactions within the past 12 months
  • Incomes average $75,000+
  • RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.

It is perfect for offers on haute cuisine, new products and culinary trends, entertaining, kitchen design, wine and culinary merchandise catalogs and publications as well as travel offers, credit card offers, and club membership campaigns. Refine selects by age, income, gender, average amount spent as well as many others.

profile

selects
$100+$10.00 /M
$200+$15.00 /M
Credit Card Type$15.00 /M
Ethnic/Ethnicity$10.00 /M
Exact Age$10.00 /M
Gender/Sex$8.00 /M
Geo/Geographical$8.00 /M
Home Owner$10.00 /M
Household Income$10.00 /M
Lifestyle$10.00 /M
Online Buyers $10.00 /M
Product$10.00 /M
Presence of Child - Omit$8.00 /M
Presence of Child - Select$8.00 /M
UNIT OF SALE INFORMATION
High:$200.00
Average:$100.00
Low:$25.00
Gender Profile
Male:40%
Female:60%
 
AVERAGE INCOME
Value: $75,000.00
MINIMUM ORDER
Quantity: 5,000
Value: $500.00
REUSE
Reuse is allowed
Min Qty:5,000
Charges:$90.00/M
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges:$100.00 /F
KEY CODING
Key Coding is available
Charges:$5.00 /F
ADDRESSING
HOME ADDRESSNO CHARGE
KEYING$5.00 /M
ODD/EVEN SPLIT$10.00 /M
SPECIAL INSTRUCTIONS
5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.


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