3PEAKS Boating & Water Sports Paid Product Buyers Database

The 3PEAKS Boating & Water Sports Paid Product Buyers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 44 million active 12 month buyers drawn from more than 400 list owners. Each individual has made one or more purchases of boating & water sports recreation products with many spending more than $100 per year on these items via direct mail, specialty catalogs and the internet.

Segments
5,413,386  Total 12 Month Universe / Base Rate$95.00 /M
3,491,634  Online Transactions in Past 12 Months$10.00 /M
2,906,988  6 Month Hotline - Total Count$10.00 /M
1,418,307  3 Month Hotline - Total Count$15.00 /M
730,807  1 Month Hotline - Total Count$20.00 /M
 
media type
Consumer
source
Direct response buyers of mail order products
geography
USA
maintenance
Market Entry 02/09/2012
New to Manager 02/09/2012
Counts Through 12/31/2020
data card maintenance
New to NextMark System 02/02/2012
Last data card update 1/15/2021
Next data card update 2/15/2021
Data card update frequency MONTHLY
Description
The 3PEAKS Boating & Water Sports Paid Product Buyers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 44 million active 12 month buyers drawn from more than 400 list owners. Each individual has made one or more purchases of boating & water sports recreation products with many spending more than $100 per year on these items via the internet, specialty catalogs, and/or direct mail.
  • All records have one or more known purchase transactions within the past 12 months
  • Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
  • RFM criteria updated monthly and selectable
You will be able to target consumers interested in boating, surfing, fishing, beach & swimming, scuba diving, and nautical accessories. Refine selects by age, income, gender, average amount spent, as well as many others.

profile

selects
$100+ Purchase Amount$10.00 /M
$200+ Purchase Amount$15.00 /M
Credit Card Type$15.00 /M
Ethnic/Ethnicity$10.00 /M
Exact Age$10.00 /M
Gender/Sex$8.00 /M
Geo/Geographical$8.00 /M
Home Owner$10.00 /M
Household Income$10.00 /M
Lifestyle$10.00 /M
Online Buyers $10.00 /M
Product$10.00 /M
Presence of Child - Omit$8.00 /M
Presence of Child - Select$8.00 /M
UNIT OF SALE INFORMATION
High:$200.00
Average:$100.00
Low:$25.00
Gender Profile
Male:45%
Female:55%
 
MINIMUM ORDER
Quantity: 5,000
Value: $500.00
REUSE
Reuse is allowed
Min Qty:5,000
Charges:$85.00/M
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges:$100.00 /F
KEY CODING
Key Coding is available
Charges:$5.00 /F
ADDRESSING
HOME ADDRESSNO CHARGE
KEYING$5.00 /M
ODD/EVEN SPLIT$10.00 /M
SPECIAL INSTRUCTIONS
5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.


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