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LODESTAR HOME DECOR & FURNISHINGS PAID SUBSCRIBERS DATABASE
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The LODESTAR Home Decor & Furnishings Paid Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 39 million active 12 month paid subscribers drawn from more than 400 list owners. Each individual has purchased at least 2 subscriptions to home decor & furnishing magazines and newsletters in both digital and print editions with many spending more than $100 per year via direct mail, specialty catalogs and the internet.
Segments
10,151,029 | Total 12 Month Universe / Base Rate | $95.00 /M | 5,664,274 | Online Transactions in Past 12 Months | $10.00 /M | 5,451,103 | 6 Month Hotline - Total Count | $10.00 /M | 2,659,570 | 3 Month Hotline - Total Count | $15.00 /M | 1,370,389 | 1 Month Hotline - Total Count | $20.00 /M |
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media type
Consumer |
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source
Direct response subscribers to paid publications
geography
USA
maintenance
Market Entry |
06/07/2011 |
New to Manager |
06/07/2011 |
Counts Through |
8/31/2023 |
data card maintenance
New to NextMark System |
06/06/2011 |
Last data card update |
9/15/2023 |
Next data card update |
10/15/2023 |
Data card update frequency |
MONTHLY |
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Description
The LODESTAR HOME DECOR & FURNISHINGS PAID SUBSCRIBERS DATABASE
provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 39 million active paid subscribers drawn from more than 400 list owners. Each individual has purchased at least 2 subscriptions to home decor & furnishing publications within the previous 12 months with many subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
- All records have two or more known purchase transactions within the past 12 months
- Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
- RFM criteria updated monthly and selectable
You will be able to reach consumers who are reading about home furnishings, home decorating, interior design, home improvement, accessories, home décor services and new products.
Refine selects by age, income, gender, average amount spent as well as many others.
profile
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selects
$100+ Purchase Amount | $10.00 /M | $200+ Purchase Amount | $15.00 /M | Credit Card Type | $15.00 /M | Ethnic/Ethnicity | $10.00 /M | Age | $10.00 /M | Gender/Sex | $8.00 /M | Geo/Geographical | $8.00 /M | Home Owner | $10.00 /M | Household Income | $10.00 /M | Lifestyle | $10.00 /M | Online Buyers | $10.00 /M | Product | $10.00 /M | Presence of Child - Omit | $8.00 /M | Presence of Child - Select | $8.00 /M |
UNIT OF SALE INFORMATION
High: | $200.00 |
Average: | $100.00 |
Low: | $25.00 |
Gender Profile
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MINIMUM ORDER
Quantity: |
5,000 |
Value: |
$500.00 |
REUSE
Reuse is allowedMin Qty: | 5,000 | Charges: | $85.00/M |
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
RunCharges: | $10/M | Cancellation Fee: | $100/F |
KEY CODING
Key Coding is available
ADDRESSING
HOME ADDRESS | NO CHARGE |
KEYING | $5.00 /M |
ODD/EVEN SPLIT | $10.00 /M |
SPECIAL INSTRUCTIONS
5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.
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