LODESTAR HOME DECOR & FURNISHINGS PAID SUBSCRIBERS DATABASE
The LODESTAR Home Decor & Furnishings Paid Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 39 million active 12 month paid subscribers drawn from more than 400 list owners. Each individual has purchased at least 2 subscriptions to home decor & furnishing magazines and newsletters in both digital and print editions with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

Segments
9,919,574  Total 12 Month Universe / Base Rate$95.00 /M
5,535,122  Online Transactions in Past 12 Months$10.00 /M
5,326,811  6 Month Hotline - Total Count$10.00 /M
2,598,928  3 Month Hotline - Total Count$15.00 /M
1,339,142  1 Month Hotline - Total Count$20.00 /M
  
media type
Consumer
source
Direct response subscribers to paid publications
geography
USA
maintenance
Market Entry 06/07/2011
New to Manager 06/07/2011
Counts Through 2/28/2023
data card maintenance
New to NextMark System 06/06/2011
Last data card update 3/15/2023
Next data card update 4/15/2023
Data card update frequency MONTHLY
Description
The LODESTAR HOME DECOR & FURNISHINGS PAID SUBSCRIBERS DATABASE provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 39 million active paid subscribers drawn from more than 400 list owners. Each individual has purchased at least 2 subscriptions to home decor & furnishing publications within the previous 12 months with many subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
  • All records have two or more known purchase transactions within the past 12 months
  • Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
  • RFM criteria updated monthly and selectable
You will be able to reach consumers who are reading about home furnishings, home decorating, interior design, home improvement, accessories, home décor services and new products. Refine selects by age, income, gender, average amount spent as well as many others.

profile
selects
$100+ Purchase Amount$10.00 /M
$200+ Purchase Amount$15.00 /M
Credit Card Type$15.00 /M
Ethnic/Ethnicity$10.00 /M
Age$10.00 /M
Gender/Sex$8.00 /M
Geo/Geographical$8.00 /M
Home Owner$10.00 /M
Household Income$10.00 /M
Lifestyle$10.00 /M
Online Buyers $10.00 /M
Product$10.00 /M
Presence of Child - Omit$8.00 /M
Presence of Child - Select$8.00 /M
UNIT OF SALE INFORMATION
High:$200.00
Average:$100.00
Low:$25.00
Gender Profile
Male:12%
Female:88%
  
MINIMUM ORDER
Quantity: 5,000
Value: $500.00
REUSE
Reuse is allowed
Min Qty:5,000
Charges:$85.00/M
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
RunCharges: $10/M
Cancellation Fee: $100/F
KEY CODING
Key Coding is available
Charges:$5.00 /F
ADDRESSING
HOME ADDRESSNO CHARGE
KEYING$5.00 /M
ODD/EVEN SPLIT$10.00 /M
SPECIAL INSTRUCTIONS
5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.


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