Paragon Men's Interests Paid Product Buyers/Subscribers Database

The PARAGON Men's Interests Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active 12 month buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased products of interest to men and has also paid for subscriptions to men's interest publications with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

Segments

5,143,919	Total 12 Month Universe / Base Rate	$100.00 /M
3,317,828	Online Transactions in Past 12 Months	$10.00 /M
2,762,285	6 Month Hotline - Total Count	$10.00 /M
1,347,707	3 Month Hotline - Total Count	$15.00 /M
694,429	1 Month Hotline - Total Count	$20.00 /M

media type

Consumer

source

Direct response buyers of mail order products who are also subscribers to paid publications

geography

USA

maintenance

Market Entry	03/15/2011
New to Manager	03/15/2011
Counts Through	8/31/2023

data card maintenance

New to NextMark System	02/25/2011
Last data card update	9/15/2023
Next data card update	10/15/2023
Data card update frequency	MONTHLY

Description

The Paragon Men's Interests Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased products of interest to men and has also paid for subscriptions to men's interest publications within the previous 12 months with many of these men's apparel & interest buyers and subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.

All records are BOTH buyers AND subscribers
All records have two or more known transactions within the past 12 months
Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
RFM criteria updated monthly and selectable

Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.

It is perfect for offers on men's apparel, big & tall apparel, sports, male health and fitness, supplements, recreational & sporting goods, outdoor gear, technology, electronics, computers, gaming, gambling, videos, music, home improvement, handyman, tools, cars, motorsports, vacations, entertainment, financial/investments, catalog and credit card offers.

Refine selects by age, income, gender, average amount spent as well as many others.

profile

selects

$100+ Purchase Amount	$10.00 /M
$200+ Purchase Amount	$15.00 /M
Credit Card Type	$15.00 /M
Ethnic/Ethnicity	$10.00 /M
Age	$10.00 /M
Gender/Sex	$8.00 /M
Geo/Geographical	$8.00 /M
Home Owner	$10.00 /M
Household Income	$10.00 /M
Lifestyle	$10.00 /M
Online Buyers	$10.00 /M
Product	$10.00 /M
Presence of Child - Omit	$8.00 /M
Presence of Child - Select	$8.00 /M

UNIT OF SALE INFORMATION

High:	$200.00
Average:	$100.00
Low:	$25.00

Gender Profile

Male:	91%
Female:	9%

MINIMUM ORDER

Quantity:	5,000
Value:	$500.00

REUSE

Reuse is allowed

Min Qty:	5,000
Charges:	$90.00/M

TELEMARKETING

Telemarketing is not allowed

CANCELLATION

RunCharges:	$10/M
Cancellation Fee:	$100/F

KEY CODING

Key Coding is available

Charges:

$5.00 /F

ADDRESSING

HOME ADDRESS	NO CHARGE
KEYING	$5.00 /M
ODD/EVEN SPLIT	$10.00 /M

SPECIAL INSTRUCTIONS

5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.