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Paragon Men's Interests Paid Product Buyers/Subscribers Database
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The PARAGON Men's Interests Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active 12 month buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased products of interest to men and has also paid for subscriptions to men's interest publications with many spending more than $100 per year via direct mail, specialty catalogs and the internet.
Segments
5,143,919 | Total 12 Month Universe / Base Rate | $100.00 /M | 3,317,828 | Online Transactions in Past 12 Months | $10.00 /M | 2,762,285 | 6 Month Hotline - Total Count | $10.00 /M | 1,347,707 | 3 Month Hotline - Total Count | $15.00 /M | 694,429 | 1 Month Hotline - Total Count | $20.00 /M |
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media type
Consumer |
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source
Direct response buyers of mail order products who are also subscribers to paid publications
geography
USA
maintenance
Market Entry |
03/15/2011 |
New to Manager |
03/15/2011 |
Counts Through |
8/31/2023 |
data card maintenance
New to NextMark System |
02/25/2011 |
Last data card update |
9/15/2023 |
Next data card update |
10/15/2023 |
Data card update frequency |
MONTHLY |
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Description
The Paragon Men's Interests Paid Product Buyers/Subscribers Database
provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased products of interest to men and has also paid for subscriptions to men's interest publications within the previous 12 months with many of these men's apparel & interest buyers and subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
- All records are BOTH buyers AND subscribers
- All records have two or more known transactions within the past 12 months
- Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
- RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.
It is perfect for offers on men's apparel, big & tall apparel, sports, male health and fitness, supplements, recreational & sporting goods, outdoor gear, technology, electronics, computers, gaming, gambling, videos, music, home improvement, handyman, tools, cars, motorsports, vacations, entertainment, financial/investments, catalog and credit card offers.
Refine selects by age, income, gender, average amount spent as well as many others.
profile
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selects
$100+ Purchase Amount | $10.00 /M | $200+ Purchase Amount | $15.00 /M | Credit Card Type | $15.00 /M | Ethnic/Ethnicity | $10.00 /M | Age | $10.00 /M | Gender/Sex | $8.00 /M | Geo/Geographical | $8.00 /M | Home Owner | $10.00 /M | Household Income | $10.00 /M | Lifestyle | $10.00 /M | Online Buyers | $10.00 /M | Product | $10.00 /M | Presence of Child - Omit | $8.00 /M | Presence of Child - Select | $8.00 /M |
UNIT OF SALE INFORMATION
High: | $200.00 |
Average: | $100.00 |
Low: | $25.00 |
Gender Profile
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MINIMUM ORDER
Quantity: |
5,000 |
Value: |
$500.00 |
REUSE
Reuse is allowedMin Qty: | 5,000 | Charges: | $90.00/M |
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
RunCharges: | $10/M | Cancellation Fee: | $100/F |
KEY CODING
Key Coding is available
ADDRESSING
HOME ADDRESS | NO CHARGE |
KEYING | $5.00 /M |
ODD/EVEN SPLIT | $10.00 /M |
SPECIAL INSTRUCTIONS
5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.
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© Copyright 2000-2011 NextMark, Inc. |
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