Paragon Leisure, Travel & Vacation Paid Product Buyers/Subscribers Database
The PARAGON Leisure, Travel, & Vacation Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active 12 month buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased leisure, travel, or vacation products and has also paid for subscriptions to leisure, travel, or vacation publications with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

Segments
4,964,569  Total 12 Month Universe / Base Rate$100.00 /M
3,202,147  Online Transactions in Past 12 Months$10.00 /M
2,665,974  6 Month Hotline - Total Count$10.00 /M
1,300,717  3 Month Hotline - Total Count$15.00 /M
670,217  1 Month Hotline - Total Count$20.00 /M
  
media type
Consumer
source
Direct response buyers of mail order products who are also subscribers to paid publications
geography
USA
maintenance
Market Entry 03/03/2011
New to Manager 03/03/2011
Counts Through 2/28/2023
data card maintenance
New to NextMark System 02/24/2011
Last data card update 3/15/2023
Next data card update 4/15/2023
Data card update frequency MONTHLY
Description
The Paragon Leisure, Travel & Vacation Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased leisure, travel, or vacation products and has also paid for subscriptions to leisure, travel, or vacation publications within the previous 12 months with many of these adventure, travel, leisure and vacation buyers and subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
  • All records are BOTH buyers AND subscribers
  • All records have two or more known transactions within the past 12 months
  • Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
  • RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.

It is perfect for offers on senior travel, family travel, singles travel, business travel, luggage, vacation and resort packages, cruise offerings, domestic and international travel, tennis and golf, frequent flyer offers, hotels, rental cars, timeshares, club, catalog and credit card offers.

Refine selects by age, income, gender, average amount spent as well as many others.

profile
selects
$100+ Purchase Amount$10.00 /M
$200+ Purchase Amount$15.00 /M
Credit Card Type$15.00 /M
Ethnic/Ethnicity$10.00 /M
Age$10.00 /M
Gender/Sex$8.00 /M
Geo/Geographical$8.00 /M
Home Owner$10.00 /M
Household Income$10.00 /M
Lifestyle$10.00 /M
Online Buyers $10.00 /M
Product$10.00 /M
Presence of Child - Omit$8.00 /M
Presence of Child - Select$8.00 /M
UNIT OF SALE INFORMATION
High:$200.00
Average:$100.00
Low:$25.00
Gender Profile
Male:16%
Female:84%
  
MINIMUM ORDER
Quantity: 5,000
Value: $500.00
REUSE
Reuse is allowed
Min Qty:5,000
Charges:$90.00/M
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
RunCharges: $10/M
Cancellation Fee: $100/F
KEY CODING
Key Coding is available
Charges:$5.00 /F
ADDRESSING
HOME ADDRESSNO CHARGE
KEYING$5.00 /M
ODD/EVEN SPLIT$10.00 /M
SPECIAL INSTRUCTIONS
5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.


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