The PARAGON Empty Nesters Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active 12 month buyers AND subscribers drawn from more than 400 list owners. These are consumers ages 50 to 65 that are alone "in the nest" currently or planning to be so in the near future. They have all purchased products and subscribed to various magazines about retirement, traveling, electronics, hobbies and ideas for life after their children are no longer living in their household with many spending more than $100 per year via direct mail, specialty catalogs and the internet.
Segments
10,903,724 | Total 12 Month Universe / Base Rate | $100.00 /M | 7,032,902 | Online Transactions in Past 12 Months | $10.00 /M | 5,855,300 | 6 Month Hotline - Total Count | $10.00 /M | 2,856,776 | 3 Month Hotline - Total Count | $15.00 /M | 1,472,003 | 1 Month Hotline - Total Count | $20.00 /M |
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media type
Consumer |
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source
Direct response buyers of mail order products who are also subscribers to paid publications
geography
USA
maintenance
Market Entry |
04/29/2013 |
New to Manager |
03/11/2013 |
Counts Through |
8/31/2023 |
data card maintenance
New to NextMark System |
04/23/2013 |
Last data card update |
9/15/2023 |
Next data card update |
10/15/2023 |
Data card update frequency |
MONTHLY |
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Description
The Paragon Empty Nesters Paid Product Buyers/Subscribers Database
provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. These are consumers ages 50 to 65 that are alone "in the nest" currently or planning to be so in the near future. They have all purchased products and subscribed to various magazines about retirement, traveling, electronics, hobbies and ideas for life after their children are no longer living in their household within the previous 12 months with many spending more than $100 per year via the internet, specialty catalogs, and/or direct mail. This growing market has more financial freedom as well as more time for themselves and for their families.
- All records are BOTH buyers AND subscribers
- All records have two or more known transactions within the past 12 months
- Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
- RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.
It is perfect for offers on life events that involve their own lifestyles and those of their adult children no longer in the households including graduations, marriages, births, divorces and early retirement.
Refine selects by age, income, gender, average amount spent as well as many others.
profile
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