Paragon Empty Nesters Paid Product Buyers/Subscribers Database

The PARAGON Empty Nesters Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active 12 month buyers AND subscribers drawn from more than 400 list owners. These are consumers ages 50 to 65 that are alone "in the nest" currently or planning to be so in the near future. They have all purchased products and subscribed to various magazines about retirement, traveling, electronics, hobbies and ideas for life after their children are no longer living in their household with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

Segments

10,903,724	Total 12 Month Universe / Base Rate	$100.00 /M
7,032,902	Online Transactions in Past 12 Months	$10.00 /M
5,855,300	6 Month Hotline - Total Count	$10.00 /M
2,856,776	3 Month Hotline - Total Count	$15.00 /M
1,472,003	1 Month Hotline - Total Count	$20.00 /M

media type

Consumer

source

Direct response buyers of mail order products who are also subscribers to paid publications

geography

USA

maintenance

Market Entry	04/29/2013
New to Manager	03/11/2013
Counts Through	8/31/2023

data card maintenance

New to NextMark System	04/23/2013
Last data card update	9/15/2023
Next data card update	10/15/2023
Data card update frequency	MONTHLY

Description

The Paragon Empty Nesters Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. These are consumers ages 50 to 65 that are alone "in the nest" currently or planning to be so in the near future. They have all purchased products and subscribed to various magazines about retirement, traveling, electronics, hobbies and ideas for life after their children are no longer living in their household within the previous 12 months with many spending more than $100 per year via the internet, specialty catalogs, and/or direct mail. This growing market has more financial freedom as well as more time for themselves and for their families.

All records are BOTH buyers AND subscribers
All records have two or more known transactions within the past 12 months
Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
RFM criteria updated monthly and selectable

Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.

It is perfect for offers on life events that involve their own lifestyles and those of their adult children no longer in the households including graduations, marriages, births, divorces and early retirement. Refine selects by age, income, gender, average amount spent as well as many others.

profile

selects

$100+ Purchase Amount	$10.00 /M
$200+ Purchase Amount	$15.00 /M
Credit Card Type	$15.00 /M
Ethnic/Ethnicity	$10.00 /M
Age	$10.00 /M
Gender/Sex	$8.00 /M
Geo/Geographical	$8.00 /M
Home Owner	$10.00 /M
Household Income	$10.00 /M
Lifestyle	$10.00 /M
Online Buyers	$10.00 /M
Product	$10.00 /M
Presence of Child - Omit	$8.00 /M
Presence of Child - Select	$8.00 /M

UNIT OF SALE INFORMATION

High:	$200.00
Average:	$100.00
Low:	$25.00

Gender Profile

Male:	48%
Female:	52%

MINIMUM ORDER

Quantity:	5,000
Value:	$500.00

REUSE

Reuse is allowed

Min Qty:	5,000
Charges:	$90.00/M

TELEMARKETING

Telemarketing is not allowed

CANCELLATION

RunCharges:	$10/M
Cancellation Fee:	$100/F

KEY CODING

Key Coding is available

Charges:

$5.00 /F

ADDRESSING

HOME ADDRESS	NO CHARGE
KEYING	$5.00 /M
ODD/EVEN SPLIT	$10.00 /M

SPECIAL INSTRUCTIONS

5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.