The 3PEAKS Tweens Apparel & Accessories Paid Product Buyers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 44 million active 12 month buyers drawn from more than 400 list owners. A tween is a youngster between 9 and 12 years of age, considered too old to be a child and too young to be a teenager. Primarily female, each individual has made one or more purchases of tween tops, jeans, pants, shorts, skirts, dresses, hoodies, sweaters, jackets, loungewear, swimsuits and accessories with many spending more than $100 per year on tweens apparel via direct mail, specialty catalogs and the internet.
Segments
2,628,931 | Total 12 Month Universe / Universe Rate | $95.00 /M | 1,695,660 | Online Transactions in Past 12 Months | $10.00 /M | 1,411,736 | 6 Month Hotline - Total Count | $10.00 /M | 688,780 | 3 Month Hotline - Total Count | $15.00 /M | 354,906 | 1 Month Hotline - Total Count | $20.00 /M |
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media type
Consumer |
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source
Direct response buyers of mail order products
geography
USA
maintenance
Market Entry |
04/18/2011 |
New to Manager |
04/18/2011 |
Counts Through |
8/31/2023 |
data card maintenance
New to NextMark System |
04/11/2011 |
Last data card update |
9/15/2023 |
Next data card update |
10/15/2023 |
Data card update frequency |
MONTHLY |
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Description
The 3Peaks Tweens Apparel & Accessories Paid Product Buyers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 44 million active buyers drawn from more than 400 list owners. A tween is a youngster between 9 and 12 years of age, considered too old to be a child and too young to be a teenager. Each individual has made one or more purchases of tween tops, jeans, pants, shorts, skirts, dresses, hoodies, sweaters, jackets, loungewear, swimsuits and accessories within the past 12 months with many spending more than $100 per year on these items via the internet, specialty catalogs, and/or or direct mail.
- All records have one or more known purchase transactions within the past 12 months
- Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
- RFM criteria updated monthly and selectable
You will be able to target consumers interested in tween apparel and accessories.
Refine selects by age, income, gender, average amount spent, as well as many others.
profile
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