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3PEAKS Backpackers, Hikers & Campers Paid Product Buyers Database
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The 3PEAKS Backpackers, Hikers & Campers Paid Product Buyers Database provides direct marketers with
dollar driven data sourced from Healy List Marketing's database of over 44 million active 12
month buyers drawn from more than 400 list owners. Each individual has made one or more
purchases of backpacking, hiking, and camping products with many spending more
than $100 per year on these outdoor recreation items via direct mail, specialty catalogs and the
internet.
Segments
3,263,637 | Total 12 Month Universe / Base Rate | $95.00 /M | 2,105,046 | Online Transactions in Past 12 Months | $10.00 /M | 1,752,573 | 6 Month Hotline - Total Count | $10.00 /M | 855,073 | 3 Month Hotline - Total Count | $15.00 /M | 440,591 | 1 Month Hotline - Total Count | $20.00 /M |
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media type
Consumer |
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source
Direct response buyers of mail order products
geography
USA
maintenance
Market Entry |
08/30/2011 |
New to Manager |
08/30/2011 |
Counts Through |
8/31/2023 |
data card maintenance
New to NextMark System |
08/30/2011 |
Last data card update |
9/15/2023 |
Next data card update |
10/15/2023 |
Data card update frequency |
MONTHLY |
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Description
The 3PEAKS Backpackers, Hikers & Campers Paid Product Buyers Database provides direct marketers
with dollar driven data sourced from Healy List Marketing's database of over 44 million
active 12 month buyers drawn from more than 400 list owners. Each individual has
made one or more purchases of backpacking, hiking, and
camping products with many spending more than $100 per year on these outdoor recreation items via
the internet, specialty catalogs, and/or direct mail. - All records have one or more known purchase transactions within the past 12 months
- Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
- RFM criteria updated monthly and selectable
You will be able to target consumers interested in camping, hiking, backpacking, tenting,
outdoor recreation, travel, and vacations.
Refine selects by age, income, gender, average amount spent, as well as many others.
profile
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selects
$100+ Purchase Amount | $10.00 /M | $200+ Purchase Amount | $15.00 /M | Credit Card Type | $15.00 /M | Ethnic/Ethnicity | $10.00 /M | Age | $10.00 /M | Gender/Sex | $8.00 /M | Geo/Geographical | $8.00 /M | Home Owner | $10.00 /M | Household Income | $10.00 /M | Lifestyle | $10.00 /M | Online Buyers | $10.00 /M | Product | $10.00 /M | Presence of Child - Omit | $8.00 /M | Presence of Child - Select | $8.00 /M |
UNIT OF SALE INFORMATION
High: | $200.00 |
Average: | $100.00 |
Low: | $25.00 |
Gender Profile
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MINIMUM ORDER
Quantity: |
5,000 |
Value: |
$500.00 |
REUSE
Reuse is allowedMin Qty: | 5,000 | Charges: | $85.00/M |
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
RunCharges: | $10/M | Cancellation Fee: | $100/F |
KEY CODING
Key Coding is available
ADDRESSING
HOME ADDRESS | NO CHARGE |
KEYING | $5.00 /M |
ODD/EVEN SPLIT | $10.00 /M |
SPECIAL INSTRUCTIONS
5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.
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© Copyright 2000-2011 NextMark, Inc. |
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