3PEAKS Backpackers, Hikers & Campers Paid Product Buyers Database
The 3PEAKS Backpackers, Hikers & Campers Paid Product Buyers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 44 million active 12 month buyers drawn from more than 400 list owners. Each individual has made one or more purchases of backpacking, hiking, and camping products with many spending more than $100 per year on these outdoor recreation items via direct mail, specialty catalogs and the internet.

Segments
3,263,637  Total 12 Month Universe / Base Rate$95.00 /M
2,105,046  Online Transactions in Past 12 Months$10.00 /M
1,752,573  6 Month Hotline - Total Count$10.00 /M
855,073  3 Month Hotline - Total Count$15.00 /M
440,591  1 Month Hotline - Total Count$20.00 /M
  
media type
Consumer
source
Direct response buyers of mail order products
geography
USA
maintenance
Market Entry 08/30/2011
New to Manager 08/30/2011
Counts Through 8/31/2023
data card maintenance
New to NextMark System 08/30/2011
Last data card update 9/15/2023
Next data card update 10/15/2023
Data card update frequency MONTHLY
Description
The 3PEAKS Backpackers, Hikers & Campers Paid Product Buyers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 44 million active 12 month buyers drawn from more than 400 list owners. Each individual has made one or more purchases of backpacking, hiking, and camping products with many spending more than $100 per year on these outdoor recreation items via the internet, specialty catalogs, and/or direct mail.
  • All records have one or more known purchase transactions within the past 12 months
  • Large universes created using straight demographic & product selects that mirror a mailer's previously proven modeled criteria
  • RFM criteria updated monthly and selectable
You will be able to target consumers interested in camping, hiking, backpacking, tenting, outdoor recreation, travel, and vacations. Refine selects by age, income, gender, average amount spent, as well as many others.

profile
selects
$100+ Purchase Amount$10.00 /M
$200+ Purchase Amount$15.00 /M
Credit Card Type$15.00 /M
Ethnic/Ethnicity$10.00 /M
Age$10.00 /M
Gender/Sex$8.00 /M
Geo/Geographical$8.00 /M
Home Owner$10.00 /M
Household Income$10.00 /M
Lifestyle$10.00 /M
Online Buyers $10.00 /M
Product$10.00 /M
Presence of Child - Omit$8.00 /M
Presence of Child - Select$8.00 /M
UNIT OF SALE INFORMATION
High:$200.00
Average:$100.00
Low:$25.00
Gender Profile
Male:66%
Female:34%
  
MINIMUM ORDER
Quantity: 5,000
Value: $500.00
REUSE
Reuse is allowed
Min Qty:5,000
Charges:$85.00/M
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
RunCharges: $10/M
Cancellation Fee: $100/F
KEY CODING
Key Coding is available
Charges:$5.00 /F
ADDRESSING
HOME ADDRESSNO CHARGE
KEYING$5.00 /M
ODD/EVEN SPLIT$10.00 /M
SPECIAL INSTRUCTIONS
5,000 name minimum postal order; 85% Net Name available - 25,000 name minimum with $10.00/M RC
Terms & Conditions: Sample mailpiece required; prepayment on initial orders; net 60 after mail date; list usage unavailable.


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